Strategic Partnerships

ALTIUS SPORTS PARTNERS
An official partner of leading collegiate athletics departments and sports properties, Altius specializes in developing and managing programs around NIL. Through its industry-leading expertise, range of services and intellectual resources, the firm's comprehensive approach fuels strategic vision, planning and collaboration ensuring that all participants can navigate structural change and succeed in the rapidly changing environment.
Providing all stakeholders – athletics departments, coaches, and college athletes – with resources they need to thrive in the new age of college athletics, ASP leverages its deep reservoir of sports business sophistication to help those impacted to prepare and excel. It has built a team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.
As part of their ongoing partnership, Marquette Athletics is part of the ASP GM Program. The ASP GM program centralizes NIL as a standalone vertical within athletics departments. The program's approach to facilitating deals is customized for each school's preferred approach and maintains alignment with applicable rules. ASP GM team members work full-time in-house with partner schools to prioritize athlete NIL maximization + collaborate with institutional partners and university supporters to identify brand prospects and enhance existing multimedia rights partnerships.

INFLCR

INFLCR
INFLCR, a Teamworks product, is the leading athlete brand-building and NIL business management app for elite athletic organizations. The INFLCR athlete app educates collegiate student-athletes, coaches and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. INFLCR works with more than 250 collegiate and professional sports organizations.

Impactful new features like the INFLCR Local & Global Exchange, provide local and national companies with the ability to find, communicate, pay, and report NIL transactions with collegiate student-athletes, maximizing their NIL earning potential with streamlined reporting for their institution and their personal tax returns.

TBQ

THE BRANDR GROUP
The Brandr Group, a brand management, marketing and licensing agency, will continue to assist in managing and administering the school's program of co-branded licensing, sponsorship and media utilizing student-athlete group rights. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations.

Products that combine team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level for decades, and Marq-U opens the door for the same opportunities for Marquette student-athletes. Fans can expect to be able to purchase official Marquette merchandise, including team jerseys, with the name and number of their favorite players who have joined the respective group licensing program once TBG enters into agreements with applicable school trademark licensees.

One Team

ONETEAM PARTNERS
A growing licensing, marketing and multimedia powerhouse, OneTeam launched as a joint venture between the NFL Players Association (NFLPA), Major League Baseball Players Association (MLBPA) and RedBird Capital Partners to maximize the collective value of athletes' rights across group licensing, marketing, media and investing. OneTeam represents a range of commercial business interests on behalf of the athletes of the NFLPA, MLBPA, MLSPA, U.S. Women's National Team PA, WNBPA and U.S. Rugby PA.

CAMPUS INK
As of August 2023, Campus Ink will serve as Marquette's preferred NIL Merchandise provider. With this partnership, athletes will have the opportunity to sign-up to have their own virtual locker room featuring co-branded NIL gear. Every athlete signed up will possess a personalized digital locker room which will house their merchandise.

The NIL Store team handles all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. Additionally, the NIL Store works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success.

The NIL Store network of schools with open stores includes Illinois, Indiana, Purdue, LSU, Duke, Penn State, Mizzou, Maryland, Michigan State, Virginia Tech, Syracuse, UConn, Iowa State, Florida State, Northwestern, Rutgers and more, with many more stores currently under construction.

Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.

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