March With Marquette In Support Of Be The Difference NIL

For the remainder of the postseason, Marquette's premier NIL collective, Be the Difference NIL, will be hosting the "March with Marquette" campaign to continue their name, image, and likeness (NIL) support for Marquette's basketball programs.

Aligned with the men's team's emphasis on deflections and women's team's on 3-point shooting, supporters are encouraged to make a commitment per deflection or win in the NCAA tournament, or per 3-pointer made or win in the NCAA tournament.

Since the summer of 2022, Be the Difference NIL has been supporting men's and women's basketball athletes as part of the larger NIL landscape at Marquette. Now two years later, it continues to be a necessary part of the support structure as athletes earn compensation.

"As we navigate the shifting landscape of college athletics, it's critical we stay at the forefront of changes that impact our ability to compete at an elite level. We are approaching the three-year anniversary of athletes having the opportunity to earn money from their own name, image, and likeness, and it has become clear that a robust NIL program is necessary to maintain our level of competitive excellence," Bill Scholl shared when asked about NIL plans at a recent alumni event.

Both basketball programs have been open about the necessity for a strong support infrastructure including NIL to compete at the highest levels. Men's Head Coach, Shaka Smart recently shared "The holistic support of our players, including NIL, is the most important priority for our program. Here at Marquette, we look to combine the support of Be the Difference NIL and the culture we have established within our basketball program to support our young men now and prepare them for their futures."

Women's Head Coach, Megan Duffy, shared similar sentiments in saying "In today's competitive landscape, understanding the impact of NIL is crucial. It's not just about the game; it's about empowering our athletes to build their brands, enhancing our program's visibility, and ensuring sustained success both on and off the field. Be the Difference NIL is an integral part of this."

Be the Difference NIL, a registered Wisconsin 501(C)(3) is a collection of donors and alumni that supports student-athletes at Marquette University. This non-profit collective is dedicated to creating opportunities for athletes that positively contribute to campus and the community at large, while maintaining the commitment of Marquette University to make a difference in the world.

Being men and women for others is foundational to a Marquette University experience and differentiates the development of student-athletes. That is why Be the Difference NIL is working with non-profit organizations and supporting community-minded events to positively impact the community while enabling personal growth with the athletes that sign with us.

March With Marquette In Support Of Be The Difference NIL

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