Marquette University Athletics

Marquette Athletics Renews Jordan Brand & Nike Contract
3/27/2026 9:37:00 AM | General, Men's Basketball, Men's Golf, Men's Lacrosse, Men's Soccer, Men's Tennis, Women's Basketball, Women's Lacrosse, Women's Soccer, Women's Tennis, Women's Volleyball, Track & Field, Cheer, Dance, Women's Swimming
BSN SPORTS remains exclusive supplier of official NIKE gear
Marquette Athletics announced on Friday morning the renewal of its partnership with Jordan Brand, Nike, Inc. and BSN SPORTS with a multi-year extension to the existing agreement.
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"We are extremely excited to extend our long-standing relationship with Jordan Brand, Nike, Inc. and BSN SPORTS," Vice President and Director of Athletics Mike Broeker said. "Our partnership with these elite brands has played a huge role in the growth of our programs and we sincerely appreciate their investment in our department, and we are excited for the future support of our student-athletes."
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Marquette's men's and women's basketball programs will continue their relationship with Jordan Brand (one of just 11 departments in the country to feature the partnership with both teams), while BSN SPORTS will remain the exclusive supplier of official Nike, Inc. performance uniforms, apparel, footwear, accessories and equipment for the Golden Eagles' other 15 varsity Olympic programs and the cheer and dance teams.
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Jordan Brand and Nike, Inc./BSN SPORTS will provide Marquette student-athletes with the top available resources for uniforms, apparel, footwear, accessories and equipment. Working directly with Jordan Brand, the men's and women's basketball programs will both feature new uniform designs in the upcoming seasons, beginning with the celebration of the 50th anniversary of the 1977 National Championship team in 2026-27.
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"Mike and Marquette have been outstanding partners that we have had a great opportunity to grow our collective reach with," said Todd Northrop, who serves as senior vice president of BSN SPORTS collegiate and pro select divisions. "The Golden Eagles storied history and commitment to excellence means we have to be ready to show every game day for their student-athletes, coaches and fans and we look forward to expanding how we do that during the next chapter of our relationship."
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Since the partnership began over two decades ago, Jordan Brand (since 2009) and Nike, Inc. have provided Marquette programs with access to the latest in performance-driven gear and technology, designed to help student-athletes train and compete at the highest level.
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"We are thrilled to be extending our deal with Jordan Brand," head men's basketball coach Shaka Smart said. "We're grateful that our relationship provides an opportunity to stay on the cutting edge of performance, style, and creativity for years to come."
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"The Jumpman is one of the most recognizable logos in our sport and synonymous with greatness," head women's basketball coach Cara Consuegra said. "We are excited to continue this partnership with Jordan Brand, which aligns with the standards we set within our program and ensures that our student-athletes will continue to have access to the best resources in college basketball."
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About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
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"We are extremely excited to extend our long-standing relationship with Jordan Brand, Nike, Inc. and BSN SPORTS," Vice President and Director of Athletics Mike Broeker said. "Our partnership with these elite brands has played a huge role in the growth of our programs and we sincerely appreciate their investment in our department, and we are excited for the future support of our student-athletes."
Â
Marquette's men's and women's basketball programs will continue their relationship with Jordan Brand (one of just 11 departments in the country to feature the partnership with both teams), while BSN SPORTS will remain the exclusive supplier of official Nike, Inc. performance uniforms, apparel, footwear, accessories and equipment for the Golden Eagles' other 15 varsity Olympic programs and the cheer and dance teams.
Â
Jordan Brand and Nike, Inc./BSN SPORTS will provide Marquette student-athletes with the top available resources for uniforms, apparel, footwear, accessories and equipment. Working directly with Jordan Brand, the men's and women's basketball programs will both feature new uniform designs in the upcoming seasons, beginning with the celebration of the 50th anniversary of the 1977 National Championship team in 2026-27.
Â
"Mike and Marquette have been outstanding partners that we have had a great opportunity to grow our collective reach with," said Todd Northrop, who serves as senior vice president of BSN SPORTS collegiate and pro select divisions. "The Golden Eagles storied history and commitment to excellence means we have to be ready to show every game day for their student-athletes, coaches and fans and we look forward to expanding how we do that during the next chapter of our relationship."
Â
Since the partnership began over two decades ago, Jordan Brand (since 2009) and Nike, Inc. have provided Marquette programs with access to the latest in performance-driven gear and technology, designed to help student-athletes train and compete at the highest level.
Â
"We are thrilled to be extending our deal with Jordan Brand," head men's basketball coach Shaka Smart said. "We're grateful that our relationship provides an opportunity to stay on the cutting edge of performance, style, and creativity for years to come."
Â
"The Jumpman is one of the most recognizable logos in our sport and synonymous with greatness," head women's basketball coach Cara Consuegra said. "We are excited to continue this partnership with Jordan Brand, which aligns with the standards we set within our program and ensures that our student-athletes will continue to have access to the best resources in college basketball."
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About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
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